Business Basics Pilot Program For Newcomers

Client Multicultural Association of Fredericton

The Challenge - Teach newcomers to Canada the basics of starting a business in their new home. 

The Outcome - 16 new Canadians completed a nine-part course with the highest attendance rate of all courses offered and a data measurement technique to allow the course to scale. 


As a pilot program, GoDo was tasked with designing a business basics course that could be offered to newcomers with an interest in business. 

 Kentar from Syria (far left) and Irene from Russia (far right), students of your course, have begun building their own businesses and challenging themselves to get involved in the community. GoDo teammates Anna and Erin (middle) have been facilitating the classes.

Kentar from Syria (far left) and Irene from Russia (far right), students of your course, have begun building their own businesses and challenging themselves to get involved in the community. GoDo teammates Anna and Erin (middle) have been facilitating the classes.

The course was designed to inform the students of situations where cultural differences may pose a challenge, such as customer interactions and market validation. They were also given instruction by professionals in business law, accounting, human resources, exporting, and commercial real estate. 

Using social impact measurement techniques, GoDo has been recording the classes comprehension, enjoyment, and usefulness. This data will then be used to improve the course and allow the pilot to be scaled and allow facilitators from across the country to teach their classes more effectively by starting with a library of lessons learned.