Designing the Newcomer Welcome Experience

Client Local Immigration Partnership

The Challenge - Every newcomer to Canada faces a different challenge to get situated. Local Immigration Partnership (LIP) wanted this experience to be as easy as possible using data and effective communication.

The Outcome - A data-driven welcome campaign that can easily be accessed by newcomers that highlights the available resources.


 A Theory of Change was designed with the leadership team at project launch.

A Theory of Change was designed with the leadership team at project launch.

GoDo organized and analyzed a collection of open data sources regarding immigration in order to get a holistic understanding of the areas requiring improvement.  

A communication strategy was built incorporating the data collected. Special attention was given to creating a coherent storyline to ensure all information is presented in an easy to follow structure that was accessible and coherent to new Canadians.