Designing the Newcomer Welcome Experience
Client Local Immigration Partnership
The Challenge - Every newcomer to Canada faces a different challenge to get situated. Local Immigration Partnership (LIP) wanted this experience to be as easy as possible using data and effective communication.
The Outcome - A data-driven welcome campaign that can easily be accessed by newcomers that highlights the available resources.
GoDo organized and analyzed a collection of open data sources regarding immigration in order to get a holistic understanding of the areas requiring improvement.
A communication strategy was built incorporating the data collected. Special attention was given to creating a coherent storyline to ensure all information is presented in an easy to follow structure that was accessible and coherent to new Canadians.